Location Based Services such as Facebook Places, Foursquare, Yelp, and Gowalla offer tools for users to build their personal brand – providing features for individuals to live, love, learn and leave a legacy.
But the real question is what can Brand Marketers learn from customer behavior on Location Based services within the Brand’s geocircle? What Check-in features and opportunities are popular with your Brand’s demographics and how can you leverage those while your customer is on the premises?
Spend these last few days prior to Snowcial 2011 religiously Checking-In and come prepared for dynamic debate. How do you personally use Location Based Services to improve your quality of life? Which Location Based Service APP do you open first and what makes you pick one Check-in APP over the other? These and more questions will be pondered over poker, cocktails, skiing and riding at Snowcial 2011.
For more insights on Mobile Social Marketing, for the morning of January 7, 2011.
-Colleen Dalton
Interactive Marketing Director
Northstar-at-Tahoe, a Vail Resorts Mountain Property.
