We’re stoked to have SVP and Chief Marketing Officer of Harrah’s Entertainment presenting his experience and thoughts on engaging with customers through social media at the Snowcial Conference on Friday January 7th, 2011. David Norton has been with Harrah’s since 1998 and has been around to witness the sea change the entertainment industry has experienced.
Mr. Norton will be presenting his insights on using social media to understand what consumers really want, and turning these insights into more relevant and unique experiences. .
About David Norton:
David Norton is the Senior Vice President and Chief Marketing Office at Harrah’s Entertainment, which operates more than 40 casinos nationwide and 10 others worldwide and has been recognized for its outstanding marketing practices by the Wall St. Journal, Info Week and CIO Magazine. HET’s brands include Caesars, Horseshoe, Harrah’s, World Series of Poker, Paris, Flamingo and several others
Norton is responsible for the company’s direct marketing strategy, Brand Management, Promotions, Alliances, Research, VIP marketing, revenue management, the Total Rewards loyalty program, Internet marketing, multi-cultural marketing, mobile initiatives, Retail, Entertainment, Sales and Travel Services.
Prior to joining Harrah’s in October of 1998, Norton worked in the credit card industry with American Express, Household International and MBNA. He has a B.S. in Finance from Boston College, an MBA from Loyola College and a Masters in Management of Technology from the University of Pennsylvania and the Wharton School.
Connect with Norton:
Professional Profile
